"Let's put an end to casual homophobia. Speak out when you see or hear homophobic or transphobic language from friends, at school, in the locker room, at work, or online. Use #NoHomophobes to show your support. And visit one of our resource websites to get more involved."The web site acknowledges that sometimes when people say these words, they do not mean to be homophobic (just as people throw around the "R" word). But this language promotes "the continued alienation, isolation, and--in some tragic cases--suicide of sexual and gender minority (LGBTQ) youth."
It's actually extremely depressing. The figures in the screen shot above are the number of times those words have been used today, so far, on Twitter.
I don't typically hear people using homophobic language because I work in a professional services firm and I am not typically hanging out with large groups of teenagers and young people. I must admit that I am polite and conflict-avoidant at times and don't always call out people when they use the "R" word, although I know I should. I applaud this site for bringing this to people's attention and asking us to take a stand.