In perfect timing, the Canadian Film Board documentary Pink Ribbons opened in Canada today. Its web site says "Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a 'dream cause,' has been hijacked by a shiny, pink story of success."
The film is more focused on the corporate branding of breast cancer and less on the Republican-fueled approach to politics it's been pursuing lately. For example, SGK has refused to acknowledge the documented link between BPA and cancer, because they don't want to upset their corporate sponsors (many of which use BPA in their products). Not only has SGK become a cog in the Republican party wheel, it has also become a huge corporate franchise, which pays its CEO an excessive salary and is profiting heavily from breast cancer.
As some of the survivors have to say in the clips (below) from Pink Ribbons,
"It's almost as if our disease is being used to make a profit...and that's not okay."
"I wish they could hear from all the women who have been through breast cancer and resent the effort to make it pretty, feminine, and normal. Its's not normal, and it has to be stopped."